5 Makeup Tips For Older Women By 64 Year Old Makeup Artist Turned Super Model Cindy Joseph!

Cindy Joseph’s makeup

tips for Boomers

Use cream-based, not powder-based cosmetics on your face. Powder adds texture to skin that already has developed texture.
A good rule of thumb for lipstick is to find a tone that matches your inner lip or gums.
Women older than 50 tend to lose definition in their eyebrows. Just go with that. Don’t recreate the brows you had in your 20s.
This is a hard one, but do not wear any eye shadow at all. A little bit of mascara is OK.
If you’re going to use a foundation to even out skin tone. Matching your skin tone exactly is critical.

Beauty Makeup artist and model Cindy Joseph says less is more as women age.

"Cindy Joseph, a makeup artist and model, believes in the idea

of 'less is more' when it comes to makeup.

"Boom isn't just for Boomers like Joseph," she says. "It's a cosmetics revolution. While others add products, I subtract. We're pro-aging, not antiaging."

Jennifer believes in aging gracefully and not over-doing it on the makeup. “There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome… Don’t over-product—that’s the other thing.”

There’s a sheer berry for cheeks, brow bone, eyes, lips, forehead and neck; a sheer iridescent champagne for the inner corner of the eye, cheekbones, shoulders, decollete; and an olive oil and beeswax moisturizer for lips, cuticles and around the eyes. They are $27 each and sold only on her website.

At 60, Joseph needs no makeup. She's like Emmylou Harris: natural beauty, luminous skin, and long silver hair. She spends just minutes on her face, emphasizing freshness over heavy makeup as women age.

“I always had the smallest kit and the fewest products of any of my colleagues,” she remembers. She let her hair go gray in her late 40s, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and has been a model ever since, featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

“When somebody says to you, ‘Wow, did you fall in love?’ That’s successful makeup.”

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What people are saying about us...

Julie

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